Web 2.0 Flares

Posted in TOOBs by Harsha on July 20, 2006

So I read Easton Ellsworth’s defense of Know More Media’s business model to Dead 2.0’s reality-check that Web 2.0 is not monetizable. I haven’t read The Long Tail (in short, today’s success stories involve many small hits than the mainstream few) so somewhere this is applied.

I read Ajit’s long post on his blog called Open Gardens. But one paragraph caught my attention. He says collective intelligence has not been harnessed. A lot of the Web 2.0 is about social networking. I was reading the Wired article on Murdoch and his purchase of MySpace for $580M. Gosh, doesn’t that sound familiar?

So this brings me back to these things:
1. No guru, marketer/consultant can prove he/she knows what will win
2. Social networking is the basic need for us to be social. Period
3. We all are selling, buying, deciding, strategizing, thinking about stuff
4. So harnessing this collective knowledge is the killer app.

I emailed KMM suggesting that they need to create a new segment. But free advice = no one listens. Very few people can predict the future, yes? This My blog does not have all the answers. But I would love to know what works for you and you and you, in near-infinite situations (that is quite Long Tail-ish).


One Response

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  1. Easton Ellsworth said, on July 24, 2006 at 1:14 pm

    Nice thoughts, Harsha. We’ll be in touch!

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