Posted in TOOBs by Harsha on August 2, 2006

At first I drafted a comment to Mike Sansone’s post – wonderful article, BTW. But it soon fleshed out as a post keeping the conversation alive – exactly what tools like blogs and emails do well.

Not being a real-time conversation does not devalue blogs (emails are not real-time too). Comments or TrackBacks are ways in which the discussion goes on. Newsletters and email blurbs are passe. Having a blog either instead of or part of the company website lets a potential (or existing) client spend more time looking at your material than other distractions. They’re people like you and me subconsiously seeking an ROII for their time.

Think of it this way. The ability, interactivity and longevity in conversing on a topic increases as the medium becomes more interactive. So the value chain looks thus (excluding face-to-face):

Radio < TV < Website < Podcast < Phone < Email < Blog < Whatever-is-next

(fit the other tools you can think of, into this chain and then pick what works best for your specific need)

We’ve gone from single to multi-way media and it drives conversations and growth. Example: my employer grew from less than $0.5M in revenue in Year 1 to $10M+ in Year 3 just through phone, email and of course in-person sales. We’re just getting our feet wet in blogging so I’ll report back in the coming months about how it provided value in keeping the conversation alive.


5 Responses

Subscribe to comments with RSS.

  1. Mike Sansone said, on August 3, 2006 at 5:57 pm

    Harsha, Thanks for extending the conversation and experiment.

    You’ve also provided a great example for the proper use of a trackback – extending the thoughts further (rather than a simple link back). Each of our audiences benefit by this use.

    I look forward to hearing how your company ROI improves because of the increased RBI.

  2. Michael Wagner said, on August 7, 2006 at 10:14 pm

    Harsha, you are learning from one of the best when you read and converse with Mike Sansone.

    Your company seems to be a wonderful experiment and emerging story!

    Keep creating, Mike

  3. Maria Palma ( said, on August 9, 2006 at 5:37 pm


    I’m a big fan of extending the conversation at my blog. Sometimes instead of leaving a comment, I’ll go to my blog and write more about it there…Trackbacks are definitely important!

  4. sandrar said, on September 10, 2009 at 9:36 am

    Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: