Posted in TOOBs by Harsha on August 2, 2006

It is funny that Tom posted on newsletters and cob-webs. Just yesterday at work, we talked about creating a quarterly to be circulated to clients. We had also been talking about blogs (for weeks!) and now will go Pro at Typepad.

Newsletters are passe; part of the push culture without no place in the future; would you listen to what xyz did, either on paper or PDF in 2020?

The Web has added that element of dynamicity to our ideas. Static sites (and I don’t mean non-Flash), newletters, email blurbs are extensions of the boring old push strategy. For the moment, blogs are invaluable as they facilitate transfer, conflict and discussion. I wonder what’s next?

Knowledge is not created or shared in a mute world.


2 Responses

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  1. Maria Palma ( said, on August 9, 2006 at 5:33 pm

    I agree that print newsletters are starting to make their way out the door. However, there are still people out there in the world who do not have access to the computer. But then again, this would be a good reason to find out if the majority of your customers are online or not.

  2. Harsha Raghavan said, on August 9, 2006 at 6:07 pm

    Maria – thank you for the comment. My focus is on B2B Marketing so users are typically mid/high level execs who are internet enabled. But you raise an important point going back to my favorite refrain – WHO IS YOUR USER? If they’re offline, then apply offline strategies and likewise. Thank you!

    Experimenting rocks!
    Harsha Raghavan

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