So I thought I’ll start with updates on some experiments. The sales guy in Motivational Experiment got fired. The CRM Experiment tanked in that the negative aspects were just too many to overcome, mainly the horrible GUI. Top management tried its best.
But something interesting happened on the Newsletters Experiment. We did end up creating quarterly newsletters using Constant Contact but I suggested emailing only excerpts and take readers back to the blog for the entire article. That shot up our blog and website rankings and all this turned out to be a good move. I’d suggest it to anyone looking at newsletters because you save on space and use it for marketing the website; two birds in one stone.
– Harsha Raghavan