THE NEW GLOBAL WE.

My Favorite Email from a Novice Marketer

Posted in Business by Harsha on November 7, 2009

Obviously an ironic title to this post. Enjoy!

I really don’t want to annoy you by barraging you with requests to speak with me if you are not ready to make a buying decision yet. However, I know that 80% of leads don’t close immediately; but with careful nurturing it is possible to convert about a quarter of those leads.The fact is that you are one of my sales leads. Our software makes it very easy for me to nurture you as a prospect; so I’ll be straight with you:

  • I want to stay on your radar.
  • I want to be the salesperson you call when you realize that you do need the best lead management software out there.
  • I want to make sure that now that you are one of my sales leads I don’t waste you.
  • If there’s a chance that you will chose XXXXX over one of our competitors simply because I am more thorough in my follow-up than they are, then I want to take advantage of that.

I therefore intend to send you regular emails with information that I think may be useful for you and that may trigger a buying impulse.

If you tell me to stop emailing you, I will. Otherwise, I hope to keep a dialogue going for the next few months or until you are ready to make a buying decision. I anticipate that the emails I send you will provide interesting facts and useful resources that will also make it easier for you to evaluate whether you need our software or not.

Hopefully, if you think about it, you’ll realize that you want a software system for your sales team that allows them to follow-up with their leads as tenaciously as I intend to follow up with you.

My favorite part from this email is:

I therefore intend to send you regular emails with information that I think may be useful for you and that may trigger a buying impulse.

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One Response

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  1. Siobhán said, on November 7, 2009 at 10:23 am

    Might be even more effective if he checked his spelling …


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